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Addressing Your Brand’s Blind Spots: DEI, Social Justice, and How Your Brand Can Join the Conversation

Addressing Your Brand’s Blind Spots: DEI, Social Justice, and How Your Brand Can Join the Conversation

Wednesday, March 17 | 1:15 PM - 2:15 PM CT

Creative Innovation

Allaya Cooks-Campbell, Jeff Harry, Brandi Riley, Katherine Shorter, Virginia Duan, Various, Multiple Organizations

Is your brand welcoming to everyone, or are you excluding some of your community members without even realizing it? Maybe you dipped your toes into the diversity, equity, and inclusion waters in 2020 but have lost momentum, or maybe you're starting from scratch. Join this panel discussion that will empower attendees with resources and action steps to make everyone feel seen and connected to you and your work without losing your brand identity.

Learning Objectives:

  1. Understand the benefits of your brand joining DEI and social justice conversations
  2. Identify the ways your brand can improve their approach to difficult topics
  3. Create brand communication goals around the subjects of DEI and social justice

Audience: Chain Retailers, Designers, Digital Content Creators, Educators/Demonstrators, Independent Retailers, Professional Makers/DIYers, Suppliers

Difficulty: All Levels Welcome

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