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Widemark Christina

Christina Widemark

Owner, Scraps of Love

Christina has an independent spirit, she grew up with parents who are hardworking, small business owners. She has always had a love of crafting but discovered paper crafts in 1997 when invited to a home party. Christina and her husband, Erich, have raised four wonderful children who have all worked at the business at some point in their lives. 

Scraps of Love has been successful and expanding thanks to Christina's leadership, incredible colleagues, highly skilled instructors, and wonderful customers.  They are celebrating 23 years as a business, and January will be 12 years as an independent retail location.

Chris started Scraps of Love as a website and independent consulting business for a home party stamp and scrapbook products. Chris was searching for the right mix of classes, products, and crops; originally starting with home parties, and expanding to crops at intermittent locations with other consultants and business owners.

In 2009, Scraps of Love opened as one of four independent businesses at a single location.  The co-op model, contained four separate businesses to choose their product mix and class designs, all in a single store. The original location was 1600 square feet.  

In 2010, realizing the need for a larger space, the independent businesses, moved to a new location which was 3600+ square feet of paper crafting and classroom goodness!

Between 2009 and 2012, several of the independent businesses left for a variety of reasons.  

In July 2012 the remaining two independent businesses decided to split, and Scraps of Love took over the location with Christina as the sole owner. In June of 2017 she opened a second location in Sun City West, Arizona. 

April of 2019, Scraps of Love moved from the original shopping center to a new location increasing the square footage of the store to 5,000 sq ft, doubling the size of our classroom and increasing the sales floor, also. Scraps of Love employs two full-time employees and eight part-time. 

Sessions at Creativation+

"What's Happening Right Now at Retail! (Panel Discussion)"